The 2010 Dodge Demon bowed in concept-car form at the 2007 Geneva Auto Salon in Switzerland, which observers took as a sign that the Demon would spearhead a major Dodge sales push into overseas markets, where the brand is largely unknown.
Chrysler has lately been trying to increase its non-U.S. business, no surprise given recent sales reverses at home. It’s not hard to imagine the Demon introducing Dodge as a sporty “performance” brand to Europe, as well as to fast-growing markets like China.
The 2010 Dodge Demon would be a “halo” vehicle to spark sales of mainstream fare like the compact Caliber hatchback and Avenger sedan. All of which explains why the Demon concept looks so realistic and producible compared to your average pie-in-the-sky show car.
Styling of the 2010 Dodge Demon borrows cues from the hulking V-10 Dodge Viper and would likely carry over with little change from the Demon concept. Ditto dimensions, which are very close to those of the Pontiac Solstice.
The Dodge Demon Concept used a 172-horsepower 2.4-liter four-cylinder engine and six-speed manual transmission. At this point it is unclear if the 2010 Dodge Demon will use an engine that is part of the U.S.-built Global Alliance family shared with Mitsubishi and Hyundai, or an engine sourced from Chery.
The Dodge Demon Concept sported 19-inch wheels, which could be a bit much for a showroom model. Expect 17s to be standard, with 18s optional.
Chrysler has lately been trying to increase its non-U.S. business, no surprise given recent sales reverses at home. It’s not hard to imagine the Demon introducing Dodge as a sporty “performance” brand to Europe, as well as to fast-growing markets like China.
The 2010 Dodge Demon would be a “halo” vehicle to spark sales of mainstream fare like the compact Caliber hatchback and Avenger sedan. All of which explains why the Demon concept looks so realistic and producible compared to your average pie-in-the-sky show car.
Styling of the 2010 Dodge Demon borrows cues from the hulking V-10 Dodge Viper and would likely carry over with little change from the Demon concept. Ditto dimensions, which are very close to those of the Pontiac Solstice.
The Dodge Demon Concept used a 172-horsepower 2.4-liter four-cylinder engine and six-speed manual transmission. At this point it is unclear if the 2010 Dodge Demon will use an engine that is part of the U.S.-built Global Alliance family shared with Mitsubishi and Hyundai, or an engine sourced from Chery.
The Dodge Demon Concept sported 19-inch wheels, which could be a bit much for a showroom model. Expect 17s to be standard, with 18s optional.
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